CPM Advertising ROI Calculator

See how to use CPM Advertising ROI Calculator

This calculator measures your ROI (return on investment) if you are using the CPM (cost per thousand) impressions advertising model (which is common to most banner and button ad campaigns).

  • Total monthly impressions from your CPM advertising. This section of this CPM calculator tool lets you put in last month's number to calculate last month's ROI. You can also project next month's number to calculate next month's potential ROI
  • Estimated average CPM. Here you can put in last month's number to calculate last month's ROI. You can also project next month's number to calculate next month's potential ROI.
  • Click-through rate. Your click-through rate is the percentage of actual click-throughs per number of impressions. For example, if you pay for 5,000 impressions and get 50 click-throughs, your click-through rate would be 1%. Enter a percent number, not a fraction. For instance, for 10% enter 10, not 0.10.
  • Conversion Rate. Your conversion rate is the percentage of visitors who come to your site from a banner or button and convert into customers, for instance, by making a purchase. Conversion rates vary by company, but an average conversion rate you can use as a test would be 2-3%. Enter a percent number, not a fraction. For instance, for 10% enter 10, not 0.10.
  • Average profit per conversion. Profit refers to the amount of money you earn from a sale. For example, if you sell a software package for $100 and it only cost you $10, your profit is $90. In order for our advertising ROI calculator to work efficiently, you must supply this number from your own records by estimating the average amount of profit you make from each conversion.

Feedback

 

Users comments:

Login or register to post comments and rate

Not rated yet.

doctor william
2017-08-15
My name is Dr William from KENYA. I am thankful to all of you out there that have been posting my email on the Internet telling people what I have been able to do for you I thank you all for the testimonies . And I also want to inform those who have not yet been informed If you have any kind of problem don't waste time to contact me because a problem been shared is a problem also solved. life is just one there is no second chance, MY SPECIALIZATION INCLUDE TREATMENT ON (1) asthma, (2)cancer, (3)Diabetic (4) Gonorrhea, (5) Barrenness, (6)Impotence, (7) High Blood Pressure, (8) Epilepsy, (9) Hiv aids etc I ALSO SPECIALIZE ON (1) Do you need a spell caster to bring back my ex husband/wife/lover, inbox me today, so that we can work together and bring he/her back, so that you both can live happily ever after.. (2) to stop Bad Dreams Spell (3) If You want to be promoted in your office. (4) You want women/men to run after you. (5) Pregnancy Spell. (6) Rich Spell. (7) You want to be in control in. everything. (9) Good luck Spell. (10) Love spell. (11) If you want your wife or your husband to be yours forever. (12) Spell to break barrenness. (13) Spell to be Famous (14) spell to cure any kind of sickness Inbox me today on doctorwilliam06@gmail.com,all your problems are solve or add our mother queen of healing on Facebook (Angela winfred)